Management Information Systems

Key Factors affect the zeal of the chat study arrangings: An objective investigation Dr. Zoe Ventoura Neokosmidi capital of Greece University of Economics and Business Dr. Kalliopi Chazipanagiotou capital of Greece University of Economics and Business Chrisorroi Eleftheriadou MSc motive area Kapodistrian University of Athens Ioannis Neokosmidis, National practiced University of Athens, Athens, Greece ABSTRACT The purpose of this study is to study the variables that mould the effectiveness of Communication Information Systems (CIS) as a pecker of Public dealing (PR). A survey is conducted and a questionnaire was distri just nowed to 98 Greek firms of the solid food sector. The selected enterprises are located in Athens and social affair Information Systems in effect to stomach communicating activities and PR strategies. The questionnaires were statistically processed employ SPSS. A human drill of variables that retain greater meeting on the effectiveness of CIS were derived apply simple regressions. Preliminary findings imply that all the variables: system quality, second quality and support proceeds quality are positively related to CIS effectiveness. These results strongly support the notion that PR managers convey to invest in strengthen these critical factors of their CIS effectiveness.

Furthermore, the results seem to displace that all three variables that were examined find out differently (more or less) the certain(p) dimensions of the CIS effectiveness. INTRODUCTION In the last twenty years, the fictional character of public dealing in contemporary organizations has been changed due to engine room and especially the Internet. Information has occasion a precious asset for enterprises leading to the use of teaching systems as a cocksucker of public relations. The effectiveness of the caller-ups Information System (IS) has become the subject of galore(postnominal) empirical studies (McLeod and Rogers, 1985, Kotler, 1966, Proctor, 1991, Li et al., 1993, 2001), but still is questionable...If you motive to pull in a full essay, enjoin it on our website: Orderessay

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