Balanced Scorecard and Strategic Analysis of Southwest Airlines

EXECUTIVE SUMMARY south-west airways Co. provides low-fare, no-frills, civilised air transportation. The association was interconnected in 1967 and is headquartered in Dallas, Texas. As of December 31, 2005, it operated 445 Boeing-737 aircrafts and provided service to 61 cities in 31 states. The caller-out in like manner provides snitch account awards to caper partners, including quote bug companies, hotels, telecommunication companies, and car renting agencies. southwesterlyern Airlines is the fifth largest respiratory tract company in America, operating more(prenominal) than 2,150 flights per day and carrying everyplace 44 million passengers a year. The company has nine major(ip) competitors operating domestically such as JetBlue, Spirit, ATA, AirTran, SkyWest, Frontier Airlines, Delta, Continental, and American West. While those competitors suffered tremendous loses or bankruptcy partly callable to the impact of 9/11, southwest Airlines has kept up(p) its existence, profitability and its employee/ node service integrity. sou-west boasts the trump out on-time record, best baggage handling, and fewest guest complaints in the air hose assiduity and won the industrys Triple pourboire award for Best Airline quintuple times in a row from 1992-96. It was the offshoot airline with a frequent flyer program to progress to credit for the number of trips subscriben, non just the number of miles flown, and also pioneered aged(a) discounts, Fun Fares, Fun Packs, a same-day air freight delivery service, ticket-less travel, and umpteen other peculiar features. southwestern United States Airlines has proven to unsay advantage of such strategies and abide by because of the high-frequency, short hops at low rates they offer.

heretofore though other airlines cause at begun to incorporate Southwest Airlines strategies and values, Southwest Airlines still leads and system efficient by maintaining the consignment of their employees and in keeping their customers satisfied. Over the old age Southwest Airlines has grown strategically explaining offers of expansion opportunities by all over one-hundred cities. Southwest is the only airline that has generated... The article has very enkindle points on the key successes of Southwest Airlines in the airline industry. This canvas make some near points. I do not stand for it hit many of the negatives facing southwest and I dont inescapably see escaped seating as a strength. If you exigency to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.