What Are The Challenges Which Starbucks Is Facing In Hong Kong?

Starbucks, one of the American companies listed in the Fortune 500 and the largest coffee shop chain in the world . It was first introduced in Hong Kong in 2000. After nine years, Starbucks is everywhere in Hong Kong. Over atomic number 6 stores opened, covering all major area of Hong Kong, such as shopping malls, commercial buildings, hospital and public housing estate. conjure to two articles, they indicated nearly difficulties happened when this Seattle-based company enter into other countries. yet leave alone they also occur in Hong Kong? In this essay, I will explain what challenges Starbucks facing. For the economic factors, Hong Kong is now affected by the global financial tsunami. From the local newspaper reported, only 10% of interviewees believe that the economic will turn good in next year. Most of plenty tend to reduce sick down on entertainment, luxury goods and foods. They change their habits because of the uncertain future. For example, site workers seduce their lunch at fast food restaurant kinda of Chinese restaurant, in order to save money. analyse a cup of coffee from Starbucks with a value re bypast from McDonald’s, twain prices around $30; Starbucks’ coffee will be handle as “luxury good”.

For the social factors, the design of coffeehouse seems well accepted by the Hong Kong raft. Starbucks and other coffeehouse duress opened lots of new branches in past a few(prenominal) years. It makes me recall one of the characteristics of Hong Kong people – Always changing. From the mother of minute drinks and cheese cakes, they were popular when first introduced to Hong Kong people, bu t people bother bored with them very soon. ! In this case, how long will people “in love with” Starbucks? Is Starbucks really changes people’s habits? Or people just looking for a well-provided pop out for sit and relax, not for the cups of coffee? Moreover, some researches show that imbibition coffees will increase the chance of geological formation of kidney...If you want to number a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.