Competitive Analysis For Lululemon

Direct Competitors 1.Adidas Is a German sports apparel manufacturer and birdcall down mark of the Adidas Group. Adidas is the largest activewear manufacturer in europium and the minute of arc biggest sportswear manufacturer in the military personnel aft(prenominal) its American rival Nike. The Adidas Group besides consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also levys other products much(prenominal) as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three briny groups with each a separate focus: Adidas Performance was seeed to queer their devotion to the athletes; and Adidas Originals and Style Essentials was inventioned to focus on manner and lifestyle. They also launched a Stella McCartney line in early 2000 which is separate of the fashion and lifestyle collection. Adidas is a major domestic and unknown sport and event s sponsor. Over the last number of years, Adidas has increased its merchandise and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas tenet is to help athletes achieve their highest deed levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.

com 2.Athleta by Gap Inc. The Gap Inc., acquired Athleta, a muliebritys active wear company in 2008. They get to active wear in most sporting categories such as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athletas method of distribution is before long onl ine only through Gap Inc. new website www.ga! p.com and by catalogue. Their doctrine is: Be Strong. Be Beautiful. Every product delivers the ultimate deed advance for workouts with feminine designs and fits that have been dialled into the athletic physique. Committed to cock-a-hoop quality that can be put to the test, workout after workout, and to refining even...If you want to get a full essay, fellowship it on our website: OrderEssay.net

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