Lifestyle Branding Taekwondo

October 15, 2011 Lifestyle Branding: A Contemporary Strategy for Taekwondo civilizes in the 21st Century Executive Summary The past 40 years fork out been a trans fixative period for Tae Kwon Do (TKD) in the unite States. The U.S. immigration and Naturalization act of 1965 brought a number of Korean immigrants to the U.S. in search of opportunities. As many settled in metropolitan cities, Korean instructors set up TKD schools as a form of livelihood and as a vehicle to spread their culture. Schools at the time benefited from country-of-origin (coo) effect utilise the Korean master in the forefront to establish their mail identity. However, as the complexion of the TKD School smorgasbordd from a Korean-centric to a multi-cultural activity, TKD schools of course surrendered their attachment to a COO branding advantage. Despite the change in brand strategy or lack in that location of, the warlike arts manufacturing has never been more prosperous. Accordin g to Ferguson (1995), the martial arts labor is estimated at $1.5 billion. As a consequence, change magnitude financial opportunity has created a competitive business environs that TKD schools are unequipped to handle.

Most schools lack a brand strategy to sop up them in the market and kinda rely on totality functional offerings while adopting fads and trends to get under ones skin revenue. As a answer TKD schools face the problem of distinguishing themselves from twain direct and indirect competition. Therefore, the social occasion of this paper is to redeem lifestyle branding as a strategy for TKD schools to strike off themselves from the competition and create higher barriers to entry. A 4-step framework soo! ner developed by Hill (2008) yet adapted to the specific needs of a TKD organization is presented as guide to creating a lifestyle branding strategy, thus enabling schools to have a contemporary approach as they take to the woods in the 21st century. Introduction: Coming to America Koreans have been immigrating to the fall in States...If you want to get a full essay, order it on our website: OrderEssay.net

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