TABLE OF CONTENTS I -INTRODUCTION..p.3 II HISTORYp.4 terce - AZIMUT-BENETTI GROUP Activities...p.6 coordinatep.7 Sales Network...........p.8 Range of Products p.9 IV - MISSION, OBJECTIVES AND VALUESp.11 V - MARKETING STRATEGY Target consumers.p.12 perceptual map.p.14 Kapferer Prism..p.15 4P digest...p.16 VI PRODUCTION...p.20 sevener TECHNOLOGY.p.21 VIII - fig out ANALYSISp.22 IX - CONCLUSION.p.24 X - REFERENCES...p.26 XI APPENDICES..p.27 I - INTRODUCTION Benetti is a leader give away in the yachting industry. Its the just about awarded brand of the industry with an award in yacht designed, and during Asia showboat and umteen much.
In this analysis, I first exposed the recital of the corporation Benetti. However, as a part of Azimut Bnetti group since 1985, I examine in depth the structure and the activity of this group. Then, I defined the brand DNA of Benetti, in order to understant more in depth who is Benetti, which values they fate to shargon and so on. The following of this, is the trade strategies of Benetti. Its important to know who are the customers, to define the belligerent landscape and also the 4ps. And to finish, I exposed the output signal sites and the advances technology of Benetti A Swot analysis will determine my report in order to rate the strength and weaknesses of the brand but also the opportunities and threats of this industry. II - History Lorenzo Benetti founded Benetti in 1873. aft(prenominal) his death his two sons Gino and Emilio who renamed the shipyard Fratelli Benetti and gained recognition outside the irrigate of...If you wan t to get a full essay, order it on our websi! te: OrderEssay.net
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