Market Segmentation DISCUSSION If you were Cyd, what would you do? This case presented footing on a fictional hotel, but these situations occur either day. As a group, or as assigned, develop a plan for the Star. What factors should you take away into consideration? resolving: 1) cash in anes chips Hotel facilities to encourage a costumer. 2) Improve service for customer or consumers satisfactions 3) To capacitate employee as well as the focal point and or the owner itself pull up stakes be the primaeval manage and hold the management capacities. 4) Advertise your corporation of hotel utilise a World Wide Web. 5) You need to be socialise to your customer to know there feedback or mite around your hotel. POINTS TO CONSIDER 1) The hotels age a hotel new in the late 1980s is not new now. Does it matter? solvent: The old model hotel get out need for improvement and replication to adopt with new inns model and to cope with the c onsumers likes and trending. 2) Its trade The Bay Area was in a downward job cycle. Is that cause for alarm? Shouldnt trends be anticipated? declaration: The geographical location of the business are has also a great impact on its growth of sales and market, Hotels will be best to locate at the downtown and urban areas as a target.
3) Management cut down could the management familiarity be to blame? Answer: An evaluation to management squash must be in a continuous and conformable monitoring and evaluation if it suited to some abrupt changes on hotels operation. 4) Target markets What are the pros and cons of banking exclusively on 2 market segments? Answe r: In the market target in selecting and de! ciding before the pros and cons of two market segments, it is better to verify on only one target and concentrate, gain, realize at all before another target market be entertain so that concentration in only one market need only limited time, effort and finances. 5) mulishness Accountability to the owners only when a hotel...If you want to get a full essay, order it on our website: OrderEssay.net
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