The Language of Advertisement

CONTENTS Introduction.3 SECTION I. Theoretical issues of translation.5 1.1. Equivalence of translation................................................................6 1.2. Types of translation........................................................................10 1.3. Pragmatics of translation................................................................11 SECTION II. lexical and grammatical peculiarities of publicistic texts17 2.1. The characteristic of the publicistic linguistic communication18 2.2. Analysis of terminal figureinology in publicistic style............................23 CONCLUSIONS26 SUMMARY29 SUMMARY (??????)............................................................................................30 LITERATURE............................................................................................................31 INTRODUCTION This term paper is devoted to the investigation of peculiarities of lookize language. However, the number of plant devoted to the analysis of advert language, is rather significant, though we find advertising English is create very fast. The reason is that advertising is very popular forthwith and a lot of community urgency to know close advertising language.

An advertising practician king simply neediness to find clues to more undefeated advertising; a sociologist might be raise in its effect on the doings and values of society; a psychologist might be interested in its effect on individual motivations. And there be many other assertable approaches. It is very interesting to look into lexical peculiarities of advertising language in order to attend why advertising has so much influ ence on people. Thats why we have elect adve! rtising language as the object of this study. Lexical peculiarities of advertising language are the motif of this investigation. Theoretical and specialized work of linguists such as I. Galperin, E. Maksimenko, A. Goddard, A. Crompton, G. Leech, G. Cook, G. Dyer, K. Tanaka and...If you want to get a respectable essay, order it on our website: OrderEssay.net

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