Masco Corporations achievement can be attributed to the familiaritys focus on pursue slow produce sectors to capture market sh be. The companys ability to carry industry trends and consumer insight into new products was critical in their success in the faucet industry. As the companys vision transformed into suitable the leader in consumer durables, it created a competitive vantage by establishing a unique management style, cutting edge manufacturing capabilities, and acquiring companies where competition was fragmented. These advantages combined with the changing consumer demographic, cross-fertilization opportunities, prevalence of banks extending credit, change magnitude consumer demand and strong supply chain knowledge are other integral factors in determining the success of Masco in the household furniture industry.
One of Mascos key success factors has been its ability to defend their employees and incorporate leaders of the acquired firms into the company structure. In addition, by granting them autonomy, it has created an entrepreneurial culture and allows management to take risks which is necessary for any company that strives to increase growth in slow sectors. A post-acquisition operate environment, which encourages and rewards high standards of performance also shows companys commitment to enhancing the personal growth and development of their employees.
Mascos prowess in manufacturing has positioned the company farther on the learning curve giving it a competitive advantage and therefore it can use these capabilities to design unique household furniture products that could be delivered to market faster than their competitors. Moreover, the company has approach to expert engineers who can create superior quality high-end products. Since Masco already has a strong customer base through the faucets, cabinets and cleanse products, the natural brand extension is to use this momentum in creating furniture solutions for the high-end consumer base who know Masco to deliver superior products. Masco has historically utilized acquisitions as an important...
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