The areas to consider and some questions to addreass fall; Pricing Pricing is highly obvious element of a competetors marketing mix Promotion What kind of selling approaches are creation employed Are the clear revenue people ravening in obtaingin new accounts What are their commissions rates What media are being apply for ad What creative activities Distribution Have the bring of diffusion shifted Is the brand being emphasized in indisputable channel Is the manufacturer of the competing product ever-changing the entire system Product benefit capabilities A major decisive of a companys capabilities. At least in a defraud run, is the physical makeup of its product or service. Which in cosmopolitan is less easily changed than, say, price or ad.d How to quantify competitios strategies call in that the two key elements of a strategy are the segments it appeals to and the totality strategy. Technology strategy Important chore is to assess the technological strategies of the major competitors. Can be do utilize the following textile of six criteria. Technology infusion or specialization take aim of competencesources of capability; interior vs external R n d investment level...If you want to choke a full essay, couch it on our website: Orderessay
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