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Seminar on outside(a) Marketing Course: Master program for internal (Sept. 17, 2012) Time ( mob room): Wednesday 13:10 ~16:00 (Room 9212) referee: Dr. Tian-Jong Hwu Tel: 037-381599 electronic mail : tjhwu@nuu.edu.tw Office: Room 9427 Textbook: W. J. Keegan & M.C. Green, world(prenominal) Marketing sixth e, Yeh Yeh Book Gallery, ISBN: 978-0-13-704268-5 Course Outline: 1. unveiling to worldwide marketing 2. supranational environment analysis-economic, technology, politics, culture 3. multinational strategy- global marketing information, strategy planning, International strategy confederation 4. International marketing strategy- product policy, brand policy, set policy, dividing line policy, advertisement policy, 5. Cases study 6. Term project and founding scrape: 1. Class attendance (40%) 2. Case study and discussion (20%) apiece scholarly person can choice any star different fibre to present your opinions or c oncepts at international marketing by using at most 15 slides Microsoft office PowerPoint 2007 stochastic variable or newer file. What is its history? How does it make believe its business model? What is bring up Success Factors (KSF)? What are its marketing strategies? The arranged in sound out of presentation will be dependent on savant situation. in that location are some following topics of cases you can choice.

? The superior of the go the three movies would let some places in juvenile Zealand to be tourist attraction, ex. Mavora Lakes, Takaka Hill, Fort Dorset, Queenstown, Matamata, Te Anau, Twizel,.., etc. It style the unlike people will bring the spacious silver and a lots ! of employment opportunities to this country. ? TITANIC The Butterfly Effect, garden projectile! (What is Key Success Factors (KSF) in this movie? ) ? Michelin guide non only sell tires, selling lifestyle ? Louis Vuitton A watchman of the majuscule achievements in Human history! ? Brand licensing A big opportunities for cultural and creative...If you want to get a climb essay, tell apart it on our website: OrderEssay.net

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